PARLA GIUSEPPE LO SCHIAVO, DESIGNER E ARTISTA CHE HA CREATO “MEDITERRANEA for BULGARI”
L’esperienza che unisce craftsmanship alla tecnologia innovativa del Web
GIUSEPPE LO SCHIAVO SPEAKS, DESIGNER AND ARTIST WHO CREATED “MEDITERRANEA for BULGARI”
The experience that combines craftsmanship with the innovative technology of the Web
AI technology is not just a technical tool for artists or designers; it also modifies the relationship between the artist and the audience (referred to as “the public”).
AI serves as a creative tool, inspiring artists with new ideas and possibilities. It can help them explore new directions and overcome creative blocks. This changes the creative process and can lead to unique and surprising artistic outcomes
Moreover, the introduction of AI raises questions about the role of the artist and the authorship of the artwork. Collaboration between artists and AI algorithms blurs the boundaries between human-generated and AI-generated art. It challenges the notion of authorship and raises questions about how authorship is recognized and evaluated.
AI-generated art can offer interactive and personalized experiences, like the innovative project created for Bulgari in May 2023. This deepens the engagement between the artwork and the audience.
In relation to Benjamin’s concept of technological reproducibility, the introduction of AI expands on this idea by enabling the creation of digitally reproducible and multiplied artworks. However, it also opens up new possibilities for authenticity through the fusion of human and artificial intelligence.
